Tag Archives: Lindstrom

What Stimulates Your Brain’s Neurons?

I was glad when they said unto me, Let us go into the house of the LORD. —Psalm 122:1

Martin Lindstrom is one of the world’s best brand building experts. He is the author of the groundbreaking book: Buyology: The Truth and Lies About Why We Buy.  His research helps corporations like Coca-Cola, Nestle, and Red Bull to market their products so people will be motivated to buy them. Time Magazine called him one the “World’s 100 Most Influential People.”

This week I read about a fascinating experiment Lindstrom did using an MRI. This experiment lead him to the conclusion that smartphones have become akin to a best friend in the lives of many people. When the subjects of his experiment heard their phone ring, their brains “fired off” neurons in the area associated with feelings of love and compassion.   Lindstrom said, “It was as if they were in the presence of a girlfriend, boyfriend, or family member.”

It got me to thinking:  How many Christians have a closer relationship to their cellphones than they do to the Lord Jesus Christ. How many neurons in your brain associated with love get “fired off” about spending time with Jesus in prayer, Bible study, or going to church (Ps. 122:1)!

Jesus is a better friend than any smartphone! No one loves or cares for you more than Jesus.  If you pay more attention to your smartphone than you do to Jesus, your phone has become an idol in your life.

My Closest Friend

My Closest Friend

There is a friend that sticketh closer than a brother. —Proverbs 18:24

Recently I read how Martin Lindstrom, an author and speaker, believes that cellphones have become akin to a best friend for many.  Lindstrom’s experiment using an MRI helped him discover why. When the subjects saw or heard their phone ringing, their brains fired off neurons in the area associated with feelings of love and compassion. Lindstrom said, “It was as if they were in the presence of a girlfriend, boyfriend, or family member.”

I wonder how many link being in the presence of God when they are reading their Bible or attending church?  With all the things vying for our affection and attention, we must constantly refocus our lives on what is most important—Our relationship with God and His people.

The best friend you have is the Lord Jesus Christ. You have no one who loves you more and desires what is best for you.  If you pay more attention to your cellphone than you do to the Lord, your cellphone has become an idol.

“Little children, keep yourselves from idols. Amen” (1 John 5:21).