I was glad when they said unto me, Let us go into the house of the LORD. —Psalm 122:1
Martin Lindstrom is one of the world’s best brand building experts. He is the author of the groundbreaking book: Buyology: The Truth and Lies About Why We Buy. His research helps corporations like Coca-Cola, Nestle, and Red Bull to market their products so people will be motivated to buy them. Time Magazine called him one the “World’s 100 Most Influential People.”
This week I read about a fascinating experiment Lindstrom did using an MRI. This experiment lead him to the conclusion that smartphones have become akin to a best friend in the lives of many people. When the subjects of his experiment heard their phone ring, their brains “fired off” neurons in the area associated with feelings of love and compassion. Lindstrom said, “It was as if they were in the presence of a girlfriend, boyfriend, or family member.”
It got me to thinking: How many Christians have a closer relationship to their cellphones than they do to the Lord Jesus Christ. How many neurons in your brain associated with love get “fired off” about spending time with Jesus in prayer, Bible study, or going to church (Ps. 122:1)!
Jesus is a better friend than any smartphone! No one loves or cares for you more than Jesus. If you pay more attention to your smartphone than you do to Jesus, your phone has become an idol in your life.